Intro: I’m a student at the Art Institute, studying Fashion Retail Management. I am doing a survey on the labeling of clothing. The European Union is trying to change all the labeling of the E.U.’s participating countries. They are trying to change it from the individual country getting recognition for the product; it would say made in the European Union instead. This survey is trying to assess if there is a label change, will there be a change in the buying of the products.
Sunday, May 8, 2011
Question 1
1. In the last three months, how often did you buy clothing?
a. 0-3 times
b. 4-6 times
c. 7-9 times
d. 10+ times
Question 6
1. Do you associate quality of products with countries? i.e. Italy-good leather
a. Yes (if you chose A, please explain more )
b. No
c. Some Countries (If you chose C, please explain more )
Question 7a
Would you be more likely to buy a product made in Europe if the label read:
a. Made in the European Union
b. Made in France
c. Made in Italy
d. Doesn’t Matter
Label change for EU
Intro: I’m a student at the Art Institute, studying Fashion Retail Management. I am doing a survey on the labeling of clothing. The European Union is trying to change all the labeling of the E.U.’s participating countries. They are trying to change it from the individual country getting recognition for the product; it would say made in the European Union instead. This survey is trying to assess if there is a label change, will there be a change in the buying of the products.
1. 1. In the last three months, how often did you buy clothing?
a. 0-3 times
b. 4-6 times
c. 7-9 times
d. 10+ times
2. 2. Do you shop by brands?
a. Yes
b. No
c. Sometimes
3. 3. Do you look at the label before purchasing?
a. Yes
b. No
c. Sometimes
4. 4. Do you look at the label after purchasing?
a. Yes
b. No
c. Sometimes
5. 5. Do you look at the location of where the product was made?
a. Yes
b. No
c. Sometimes
6. 6. Do you associate quality of products with countries? i.e. Italy-good leather
a. Yes (if you chose A, please explain more below)
b. No
c. Some Countries (If you chose C, please explain more below)
7. a. Would you be more likely to buy a product made in Europe if the label read:
d. Made in the European Union
e. Made in France
f. Made in Italy
g. Doesn’t Matter
7. b. Please explain your reasoning behind your answer for 7. a.
The following questions are for classification purposes only.
8. 8. What is your gender?
a. Male
b. Female
9. 9. What is your age range?
a. Under 18
b. 19-24
c. 25-34
d. 35-44
e. 45-54
f. 55+
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